TLDR: Diseases like cancer are becoming a big problem in developing countries. Access Accelerated was created to fight this problem.
The Problem: Noncommunicable diseases (NCDs) kill 40 million people each year, equivalent to 70% of all deaths globally. And these NCDs—which include cancers, heart disease, diabetes, and respiratory diseases—are a growing problem in developing countries, where things like fast food chains are becoming more readily available, but health infrastructure—such as accessible medications and treatment—are not.
The Solution: To fight this growing problem, a consortium of 20+ global pharmaceutical companies partnered with the World Bank to increase access to preventative care and treatment for NCDs. The initiative needed a brand that clearly articulated the mission, vision, and commitment to a private/public approach to tackling non-communicable diseases.
Access Accelerated hosted events all over the world in the first year after launching, including at the World Economic Forum, World Health Assembly, World Health Summit, and United Nations General Assembly.
Clients:
International Federation of Pharmaceutical Manufacturers (IFPMA)
The World Bank
Agency: McCann Global Health
Creative Direction: John Washburn
Logo Design: Elizabeth Glaessner
Web Development: MRM
Countries: Global
Issues:
Global Health
Disease Eradication
Role:
Brand Identity
Brand Guidelines
Social
Iconography
Data Visualization
Recognition:
Graphis Branding 7
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